Marketing experts have long been fascinated with what part of the brain controls most of our buying decisions. The experts all say one thing:
The reptile always wins.
He was much taller than me, and wanted to “talk” to the girl I was at the party with. I told her to ignore him. Instead, she yelled that I would kick his ass if he didn’t leave. From the looks of things, he didn’t want to go.
I kept my eyes on his hands. Any second now one of those hands would fly toward my face, which was partly covered with some dreadlocks and a pirate hat. I knew I was probably too intoxicated and tired to stop it before it connected. As the back of my head hit the now blood-splattered wall, I wondered why the blonde girl didn’t listen. I wondered if she really needed someone hurt just to make herself feel better. I wondered if she needed two men fighting over her, because of her. The man with the groceries seemed to think she did. “There is a biological drive in women to promote competition in men”, the man said without blinking. “A female who promotes competition increases the chance that her children will have better genes, because she will have her children with only the most fit male. Even while married, the biological urge to find the most genetically fit father for her children often influences women to cheat on their partners.”
I asked the man if he was married. I was really just wondering why this man chose to talk to me on a crowded bus. Instead of responding to my question, he continued: “A recent survey of 1152 women found that women are most likely to have affairs at the peak of their sexual desire, which is when they are most likely to conceive. According to a 2 year study involving thousands of women, women are 5 times more likely to experience sexual desire while they are ovulating than while they are not. Women also report having orgasms much more frequently when they are cheating, as opposed to with their husbands, which is relevant because an intercourse orgasm allows a woman to retain 50%-90% of the sperm, while intercourse without orgasm only keeps 0%-50%. National blood test statistics state that 10% of children are not the children of the Father they believe to be theirs. When you consider that most illegitimate children are likely aborted, the actual percentages of women conceiving illegitimate children is likely much higher than the 10% that are born. Although it is not usually a conscious choice on the part of the mother to have an illegitimate child, they are controlled in essence by the reptilian part of their brain. Women are driven to find the best genetics possible to produce their children. This means that many women are using their husbands to provide for them financially, while their children are really those of other more genetically fit men.” Only after the man finished did he pause for breath. Then he looked at me expectantly, like I was supposed to counter his theory. I knew about the triune theory of the brain, and how most marketing analysts are convinced that the reptilian(or physical) part of the brain controls us all much more than we want to believe, but believing that women do nothing but manipulate men, even subconsciously, bothered me. If what he said was true, this knowledge should only be used as the catalyst to change.
Dr. Paul MacLean came up with a model of the triune brain. He describes your brain as divided into 3 parts. The reptile brain, the mammal brain, and the cortex. These three parts could also be called Physical, emotional, and logical. Each part has evolved for different reasons and has different drives. This is why your logical brain cannot make sense of some of the emotional feelings you experience. I have heard women say: “I don’t know what it is about him, I just like him.” Logic does not govern emotion or physical drive.
Power and domination, sex, fight or flight, personal space, intimidation from eye contact; all of these are governed by the reptilian third of our brain. At the deepest level your reptile brain often decides whether you should kill something, or have sex with it.
The mamillan, or emotional part of the brain is the part that hurts from rejection, that wants to love and be loved. It is the nurturing part of the brain, the part that feels for others, the part that seeks approval. This is also the part that sets value on objects like diamonds or family heirlooms, that logically have much less value than the value we assign to them.
The cortex, or logical part of the brain allows us to dissociate and look at something from another perspective. It is the part that works math and language. I would argue that women use the emotional part of their brain more than men, just as men use the logical side more.
When you combine the physical with the emotional brain, the result is art; a physical interpretation of emotion.
When you combine the physical with the logical brain you get science, which is a logical interpretation of the physical.
When you combine the logical with the emotional brain, you get psychology, a logical interpretation of the emotional.
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